Fashion Trends

We11done Clothing: Redefining Contemporary Fashion

June 16, 2024 | by Shunmarsh

In the dynamic world of fashion, certain brands manage to create a distinct identity that resonates with audiences worldwide. One such brand is We11done, a contemporary fashion label that has been making waves in the industry with its unique aesthetic and innovative designs. Founded by Dami Kwon and Jessica Jung, We11done offers a fresh perspective on fashion, blending modernity with a touch of nostalgia. This article delves into the journey of We11done, its design philosophy, and its impact on the fashion industry.

The Genesis of We11done

We11done was established in 2016 by Dami Kwon and Jessica Jung, who are also the co-founders of the renowned Seoul-based concept store, Rare Market. The brand’s inception was rooted in the founders’ desire to create a label that reflects their vision of contemporary fashion—one that transcends conventional boundaries and embraces a progressive yet timeless style.

The name “We11done” is derived from the phrase “well done,” signifying the brand’s commitment to excellence and quality. The use of the number “11” instead of the letters “l” in the name adds a unique twist, emphasizing the brand’s innovative and unconventional approach.

Design Philosophy

We11done’s design philosophy revolves around the idea of reinterpreting classic silhouettes with a modern twist. The brand’s collections often feature oversized shapes, exaggerated proportions, and unexpected details that set them apart from mainstream fashion. We11done seamlessly blends streetwear elements with high fashion, creating pieces that are both edgy and sophisticated.

One of the key aspects of We11done’s design approach is its emphasis on gender neutrality. Many of the brand’s pieces are designed to be unisex, reflecting the founders’ belief in breaking down traditional gender norms in fashion. This inclusive approach has resonated with a diverse audience, making We11done a favorite among fashion-forward individuals who appreciate versatile and boundary-pushing designs.

Signature Styles and Collections

We11done has garnered attention for its distinctive and innovative collections, each of which tells a unique story. Some of the brand’s most iconic styles and collections include:

Oversized Outerwear

We11done is renowned for its oversized outerwear, which has become a signature element of the brand. From voluminous puffer jackets to oversized blazers, these pieces are designed to make a bold statement while providing comfort and functionality. The brand’s outerwear often features unique detailing, such as asymmetrical cuts and unexpected textures, adding an extra layer of intrigue.

Graphic Prints and Bold Colors

Graphic prints and bold colors are a hallmark of We11done’s collections. The brand frequently incorporates eye-catching patterns and vibrant hues into its designs, creating pieces that are both visually striking and playful. This use of bold colors and prints allows individuals to express their personality and stand out in a crowd.

Deconstructed Silhouettes

We11done’s deconstructed silhouettes challenge traditional notions of fashion. By reimagining classic garments with unconventional cuts and structures, the brand creates pieces that are avant-garde and thought-provoking. These deconstructed designs often feature asymmetry, raw edges, and unexpected layering, resulting in a distinct and edgy aesthetic.

Retro Influences

While We11done is firmly rooted in contemporary fashion, the brand also draws inspiration from past eras. Retro influences can be seen in the brand’s use of vintage-inspired fabrics, nostalgic prints, and classic silhouettes. This blend of old and new creates a sense of timelessness and nostalgia, appealing to fashion enthusiasts who appreciate a touch of the past.

We11done’s Impact on the Fashion Industry

Since its inception, We11done has made a significant impact on the fashion industry, gaining recognition and acclaim from fashion critics, influencers, and celebrities alike. The brand’s unique aesthetic and innovative designs have earned it a loyal following, and its collections are frequently featured in top fashion magazines and on prestigious runways.

Cultural Influence

We11done has played a pivotal role in shaping contemporary fashion culture. The brand’s inclusive and gender-neutral approach to design has contributed to the broader conversation about diversity and inclusivity in the fashion industry. By challenging traditional norms and pushing boundaries, We11done has inspired other designers to explore new ideas and create more inclusive collections.

Celebrity Endorsements

The brand’s distinctive style has caught the attention of numerous celebrities, who have been spotted wearing We11done’s designs on various occasions. High-profile figures such as Bella Hadid, Kendall Jenner, and BTS have all been seen sporting We11done pieces, further elevating the brand’s status and visibility. These celebrity endorsements have helped We11done reach a wider audience and solidify its place in the fashion world.

Collaborations and Partnerships

We11done’s collaborations with other brands and designers have also contributed to its success. By partnering with established names in the fashion industry, We11done has been able to reach new audiences and expand its creative horizons. These collaborations often result in limited-edition collections that combine the unique aesthetics of both parties, creating highly sought-after pieces.

Sustainability and Ethical Practices

In recent years, there has been a growing emphasis on sustainability and ethical practices in the fashion industry. We11done is committed to addressing these issues and has implemented various measures to reduce its environmental impact and promote ethical production.

Sustainable Materials

We11done is dedicated to using sustainable materials in its collections. The brand sources eco-friendly fabrics and materials, such as organic cotton, recycled polyester, and sustainable wool, to minimize its environmental footprint. By prioritizing sustainable materials, We11done aims to create high-quality garments that are both stylish and environmentally responsible.

Ethical Production

We11done places a strong emphasis on ethical production practices. The brand works closely with its manufacturing partners to ensure fair labor practices and safe working conditions. By maintaining transparency and accountability in its supply chain, We11done strives to create a positive impact on the lives of the workers who produce its garments.

Waste Reduction

To address the issue of waste in the fashion industry, We11done has implemented various waste reduction initiatives. The brand aims to minimize waste throughout its production process by optimizing fabric usage and repurposing leftover materials. Additionally, We11done encourages customers to embrace a more sustainable approach to fashion by offering timeless pieces that are designed to be cherished and worn for years.

The Future of We11done

As We11done continues to grow and evolve, the brand remains committed to pushing the boundaries of contemporary fashion. With a focus on innovation, sustainability, and inclusivity, We11done is poised to make an even greater impact on the fashion industry in the years to come.

Expanding Global Reach

We11done has already gained a significant international following, but the brand aims to expand its global reach even further. By establishing new retail partnerships and increasing its presence in key fashion markets, We11done hopes to connect with more fashion enthusiasts around the world and share its unique vision of contemporary fashion.

Embracing Digital Innovation

In an increasingly digital world, We11done recognizes the importance of embracing technology and digital innovation. The brand is exploring new ways to engage with its audience through digital platforms, such as virtual fashion shows, online exclusives, and interactive experiences. By leveraging technology, We11done aims to create a more immersive and personalized shopping experience for its customers.

Continued Focus on Sustainability

Sustainability will remain a core focus for We11done as the brand moves forward. We11done is committed to further reducing its environmental impact and promoting sustainable practices throughout its operations. This includes exploring new sustainable materials, implementing circular fashion initiatives, and raising awareness about the importance of sustainability in the fashion industry.


We11done has firmly established itself as a trailblazer in contemporary fashion, offering a fresh and innovative perspective that resonates with a diverse audience. The brand’s commitment to excellence, inclusivity, and sustainability sets it apart in an industry that is constantly evolving. As We11done continues to push the boundaries of fashion, it is poised to leave a lasting legacy and inspire the next generation of designers and fashion enthusiasts. Whether through its distinctive designs, cultural influence, or ethical practices, We11done is undoubtedly a brand to watch in the ever-changing world of fashion.


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